Which of the following things are generally true about alcohol advertisements?
Correct answer: A) they have no effect on how much alcohol is consumed
Advertisements enable liquor manufacturers to promote alcohol beverages such as whiskey, beer, wine and absinthe through different media channels. Hangovers and poor health can be a result of excessive consumption, which can lead to addiction.
The advertisement below shows that while they may be attractive, they do not have any effect on alcohol consumption. This is because such drinks are among those products with a high level of inelasticity on the market. This means that liquor consumption has remained constant even though alcohol was banned.
Marketers of alcohol appeal to our desires and expectations. They show how relaxing it would be after a single glass or bottle and the calm and peace you feel when you’re under the shade.
You can enjoy all the glamour and no side effects of this test drink as you share a drink with your friends while enjoying barbecue meat and all the other wonderful things that will make you happy and motivated to buy it.
Many countries have established limits on alcohol advertisements.
Government officials are acutely aware of the dangers of alcohol abuse as well as its enormous social cost. This has prompted and inspired many countries to regulate marketing.
Many believe that alcohol marketing targets young people. This has been a controversial topic for a long time. Studies show that alcohol marketing is tied to the drinking habits of young people.
Social media platforms such as Facebook and Instagram may be used by manufacturers of alcoholic beverages like beer, wine and whiskey to promote their products through digital ads. These drinks are often consumed in excess.
Like many other drugs, alcohol damages the brain of adolescents. Alcohol has a negative effect on the hippocampal area, which is vital for memory and learning. People who start drinking as teenagers are more likely to become alcoholics later in life.